Web Design of Phoenix Arizona

Building Simple and Effective Websites for almost Two Decades

Web Design can be described as the visual aspect of a website and how it is perceived by users. Web Design is related to aesthetic and artistic factors. Tension Design prides itself on approaching every project with passion, research and unique creativity. Our approach tuned through years of experience is simple and effective. We are very customer focused ensuring our customers are always in touch with the process and progress and can contribute right up to website launch. Tension Design focuses on web standards, strict guidelines, and usability. All of our designs are custom made per client.

Principles of an Effective Website Design

1. Achieving Simplicity is essentially the hallmark of a good web design. Using the simplest forms that can accomplish certain tasks and then determine how o simplify then even further. Achieving simplicity means putting as few of everything such as graphics, images, and different types of text formats in as reasonably possible. Users do not want to be distracted from any unnecessary things.
2. Creating Predictability users can easily speculate where the information on your web pages are and how they work. This stems across both the layout and functionality.
3. Producing Consistency on all pages should be predictable and consistent. Keeping the company logo and main navigation in the same spot and using the same color scheme on all pages will significantly improve the website for any user.
4. Readability and Legibility will always be a number one factor. Color schemes can improve readability. Taking this into account with a well organized content layout structure will be a great success in the eyes of the user. Users do not read unless absolutely necessary but scan through information and pick out the points of interest on a web page.
5. Whitespace is a key factor in any effective website design. Busy, cluttered and unreadable pages are one of the main reasons users leave the website. Users don't want cool, they seek efficiency.
6. Testing is usually overlooked and can be a leading cause of any failed website. Every website that Tension Design constructs goes through a thorough and rigorous testing phase. The website needs to appear similar on a Windows machine running Internet Explorer 7 or 8, thus an Apple computer running Safari or Firefox. The website also needs work on a such devices like the iPhone or iPad.

Rebuilding Your Brand

Phoenix Arizona Website Make overs

Tension Design specializes in website make overs. We believe that websites should be updated frequently to keep up with user demands, the latest in technology, and design trends. Achieving a successful website is comparable to growing a garden. If you planted some tomatoes and never watered them, would they grow? Probably not. Having a success for website is indifferently the same scenario. Without frequent updates and keeping up with the ever growing competition, your website will not grow either. Implementing strategic design with website design and redesigns is crucial for any type of online success.

Establishing the Web Design Goals

1. What is the purpose and direction of the website?
2. Identify the audience. Who is using your website? Is it being targeted to a specific age group, gender, or profession?
3. Determining the brand image. Color evokes emotion. The design should embody the personality and character of your brand.
4. Goal Driven Design. Over viewing your company on the home page, using strict color and contrast, using a 'Call To Action' and streamlining any type of registration or contact forms is best.
5. Measuring Results. Just as important as all of the steps previously mentioned. Being effective is seeing where people are going or where they are not going and why.
6. Frequent Updates. Remember it is only a website. It's not a book that has already seen the publisher. Improvements can constantly be made to fulfill the users expectations through design, copy, and detail.

The Tension Design Principles

Read this before you hire us :)

1. Client Centered Design. Tension Design will not focus their attention on designing around their clients own needs and preferences. Clients cannot assume that their users will like what they like. Don't get us wrong, we are not trying to be difficult and as a matter of fact we have been told by all of our clients that we are one of the easiest companies to work with. Take into account that we do all of the market research on your project. Changing colors and placement with no basic research or metric tracking needs to be avoided at all costs.
2. Cheap Clients. No offense here, but as a legitimate web design and development firm we do not give our services away for fee. We do not do speculation work and never will. Tension Design by far is not the most expensive web design company, nor are we the cheapest. Just remember that you get what you pay for.
3. Terrible Logos. Your logo is your identity and a bad logo will make the whole site look awful. Consumers are constantly being targeted by brands that shove their own logos in their face, and as a result, they've unconsciously learned to recognize what constitutes a good logo.
4. Bad Copy. Bad copy or content can actually break any website design. Users go to your website to learn about your products and services. Stay away from the technical jargon that has been used with reckless abandon all over the internet and focus on good clean content. Keep it concise and to the point using keyword search words for better SEO results.