Introducing
Roger Crawford

Website redesign for Hall of Fame keynote speaker, professional tennis player, and world renowned author.

Location
Granite Bay, CA
Industry
Motivational speaking
Roger Crawford
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Company overview

Roger Crawford has inspired over 4,000 audiences in his long career as a motivational speaker and life coach. Roger has worked with companies such as American Express, Amazon, Johnson & Johnson, and Coca-Cola. As an NCAA Division One Hall of Fame athlete who overcame physical adversity, he has the innate ability to help people far outperform the level of success they believe is possible by driving them to excel both as individuals and as part of a team.

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Project brief

Roger Crawford wanted a new design for his website to attract large organizations that needed keynote speakers like him. The new site needed to be more video-driven instead of content-heavy. As a best-selling author, Roger required a shopping cart to sell some of the books he wrote. Roger also needed a robust content management system to organize all the content and media and have direct access for meeting planners to find and book him.

Roger Crawford
Roger Crawford
Roger Crawford
Roger Crawford
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What we did

From 2016 to 2021, traffic to rogercrawford.com increased by almost 58%. In addition to the cleaner site design, we also worked with Roger and his team over many months on his digital marketing and messaging. We helped them emphasize video content, improved SEO through new audience landing pages, and provided custom training on writing for the web.

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What they said

"Eric and the whole Tension Design team have been such a pleasure to work with throughout our whole redevelopment process. They have been extremely thorough in answering any and all questions we have had, as well as very detailed in their updates to us regarding the progress of our new website. They were always prompt in their responses and very helpful overall!  We are truly grateful for their knowledge and expertise when it came to designing our website. If you are shopping around for someone to build you a new website, I highly recommend Tension Design!"

Roger Crawford
Roger Crawford
5 Star Google Rating