Serenity Women's Care

.01 Story

Local health care provider

Serenity Women's Care is located in North Scottsdale, AZ. In their most recent website design — their 3rd with Tension Design over the last 12 years — they wanted to improve their Google rankings so they could bring in more new patients. The team also wanted to portray the beautiful setting of their office, allowing customers to feel "at home" in the clinic before they ever even arrived.

“Eric Asleson and Tension Design are absolutely amazing. The creative processes they used made for a website that is visually stunning, well-organized, and easily navigated. Other medical office websites look boring and amateur by comparison.”

“I knew that Tension Design was an award-winning company, and now I really understand why. Eric was extremely easy to work with, and immediately responsive to my e-mails and phone calls. I would never use any other web designer than Tension Design!”

JeanAnn Schwark, M.S., F.N.P.-C.
Serenity Women’s Care
.02 Involvement

Local SEO wins for the clinic

Within 3 weeks of launching their new website in April 2019, ranked in the top 3 in Google for each of the five keyword phrases deemed critical to the business. The only website that consistently outranked them for phrases like "gynecologist scottsdale" was To help Serenity achieve their SEO goals, Tension Design:

  • included local terms and women's care terms in strategic places throughout the site
  • filmed and edited original video content
  • improved Serenity's performance in Google's Local 3-pack (page 1 results)
Serenity Women's Care
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