Branding & Identity

"Nostalgia literally means the pain from an old, tired logo." -Don Draper

Who's thirsty for an Old Fashioned? Nevermind. Whether you want to overhaul your current branding or create a new identity for a new company, we can help you develop a comprehensive brand strategy that would make Don Draper proud.

Consistent brand presentation across all platforms (online and offline) increases revenue by up to 23%.
- Forbes

Why might my company need to rethink our brand strategy?

.01 Your messaging is failing to hit the mark. We’ll identify the reasons why your brand is not resonating with the audiences you want to reach.

.02 You have too many “design” cooks in the kitchen. Your PR team, web team, and sales team are all creating marketing materials, and they don’t match. At all.

.03 You’re concerned that a competitor is making gains and leaving you behind. We can help you redesign, refocus, and/or reposition your brand.

How Tension Design helps you build a strong brand

While first impressions, whether online or off, are critical, it takes 5-7 brand impressions on average before someone will even remember your brand. We’ll work with you to understand your positioning and goals, and to make your company’s presence an impressive one.

Tension Design can create and/or provide recommendations on your:

  • Overall messaging, tone, and presentation to your target audience(s)
  • Position in the market
  • Branding, relative to your competitors
  • Logo, brand colors, tagline, and imagery
  • Current marketing collateral (ensuring consistency across all media), such as promo sheets, print brochures, ads, and email newsletters
Plan your project
You don’t have a brand until someone else tells you what it means. Until then you just have a logo or vision of what you want your business to be.
Start your project