Search Engine Optimization

"95% percent of online content is unrankable." -Elaine Benes

The vast majority of Internet content is drivel — you could say it's "about nothing." If you want your website to rank well in Google, you'll need both high quality content and coding that meet today's standards. Sound SEO means giving your business the best chance possible to be found online.

57% of B2B marketers say search engine optimization generates more leads than any other marketing initiative.
- Hubspot

Why might my company need search engine optimization?

.01 Your website isn’t displaying on Google Page 1, even when prospects are searching for keywords important to your business.

.02 Your website’s page load speed is slow. If a page takes more than 3 seconds to load, expect users to abandon your site.

.03 Your site visitors are having poor experiences on mobile devices (text is too small, navigation doesn’t work, etc.). If this is the case, Google will penalize your site.

How Tension Design optimizes websites for search

We ensure you are adhering to the latest Google standards, so your website can be found. SEO can be broken down into two large categories: on-site SEO and off-site SEO. At Tension Design, we make sure your website is adhering to the latest Google standards for both.

On-site SEO

If we’re creating a new website for you, you can rest assured that these SEO best practices will be “baked in.” If you need help with your current site but aren’t yet ready to do a redesign, we’ll analyze and improve the following:

  • Keyword strategy (H1s, H2s) and content
  • Site architecture, navigation, and URL structure
  • Page speed and mobile friendliness

Off-site SEO

Google and Bing also rank your website based on external signals and technical components. We’ll analyze your current site rankings and ensure the following are set up correctly:

  • Website settings for Google (indexing, sitemap, robots.txt)
  • Security (HTTPS)
  • Local SEO (Google’s Local 3-pack, maps apps, online reviews)
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