Video Content Marketing

"I don't know how to put this, but YouTube is kind of a big deal." -Ron Burgundy

Ron Burgundy loved a juicy story, and Google does too. The search engine rewards websites that evolve and add stories, especially video content. Conversely, a static site is unlikely to perform well over time. What's your plan to add new content to your site?

59% of decision makers would rather watch a video than read an article.
- Forbes

Why might my company need video content?

.01 Your competitors are creating video content that far surpasses your outdated videos, your marketing copy, and/or your PDFs.

.02 Your videos are slowing down your website’s speed. We can help you set up a YouTube channel that will save you bandwidth.

.03 You’ve contacted video firms to shoot some footage about your company, but they are outside your budget.

How Tension Design approaches video content

While Google has typically stressed text-based content for the past 20 years, we believe video will soon become the dominant online content format — regardless of demographic.

While Tension Design does not claim to specialize in video marketing or content creation, we certainly know best practices for both, and we understand how important they are for website success. Did you know that 64% of people are more likely to buy a product after watching a video about it?

We can help your organization get started with video marketing, by producing:

  • Short videos about your company, services, or products
  • Video tour of your office
  • Video interviews with company leadership
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