What is strategy at its core? Simple: it's the discovery of truth. The process of developing a creative strategy is tied to understanding the brand, product and consumer through unique (and often divergent) values and attributes. We search for and uncover the connections to your buyer personas that ultimately link together your unique value proposition.
Data visualization has shaped the internet and the way companies do business. At Tension Design we do more than visual appeal and functionality. We focus on the way your company can gain more traffic and leads through design and content rather than from nebulous outside search engine optimization efforts. Setting clear performance goals will identify the business objectives and set the broadest parameters for the work we are doing. KPI's (key performance indicators) are measured and the data is extracted. Parameters are set based on the identifying targets for each KPI. User behavior outcomes will be analyzed to understand the success rate.